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Viral Marketing – Spread The Word

Viral Video Marketing – Spread The Word



As the search engine world becomes more competitive and the fight for website traffic deepens, web site owners now turn to other ways and methods of drawing in visitors to their websites.

The idea of viral marketing gives site owners and managers a real chance to generate new and unimagined volumes and kinds of visitors with what can be a comparatively modest amount of financial investment.

The concept is reasonably simple. A photograph or video is produced which will appeal to a specific target group and the media is then distributed on a variety of essential sites. These include YouTube and FaceBook, Instagram, and other video and photo sharing sources. Social media network sites such as TikTok and Twitter might also be thought about as a means of initially seeding the media to show others.

This process is called viral seeding and represents the initial effort needed to start the ball rolling.


In theory once the videos are out in the public arena and rather like a biological infection, they spread out amongst neighborhoods by word of mouth, email, and publication on other individuals’ website via quickly downloadable players which embed easily onto many sites.

One example of the successful viral marketing campaign is the “Does it Blend?” campaign whereby a blender producer came up with the original concept of evaluating their blenders with a variety of different and rather eccentric objects to blend. The site of smart phones and garden rakes being blended in their mixers is fascinating to many viewers and the rather elegant videos have established a real following. This hitherto unidentified blender within a matter of a couple of weeks became a household name and for this reason traffic to the site rose dramatically.

The viral marketing system depends quite on cautious targeting of the customer group and circulation of the right viral message or media.


For example, there is no function in dispersing a viral promoting women’s appeal products that would not interest females. Once especially successful viral was a campaign for Dove Soap which was promoted by the usage of videos showing how cosmetics can completely change the look of a female making her an incorrect vision and illustrating how important the basic natural appeal of a female can be. This campaign targeted at highlighting the value of the genuine female inside was highly successful and has been viewed many times improving Dove Soap’s image with women as being on their side and celebrating natural beauty.

A more recent project has actually been released by ManOfTheMatcht, a website offering sports fans the chance to vote for their guy of the match, either on the website or via SMS text. The obstacle was to get the site known in the market location and a series of spoof interviews with look-alike sports celebs has actually been launched to promote the brand among sports fans.


The very first group of videos involved a spoof David Beckham and has shown a fantastic preliminary success.

It is for that reason proper for the new website owner to seriously consider Viral Video Marketing as a genuine and legitimate alternative to promoting their website – a new way to get the word out.



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